Quality of Perception in M-Commerce

Quality of Perception in M-Commerce

G. Ghinea (Brunel University, UK) and M. C. Angelides (Brunel University, UK)
Copyright: © 2004 |Pages: 19
DOI: 10.4018/978-1-59140-182-7.ch013
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Abstract

In an m-commerce setting, the underlying communication system will have to provide a quality of service (QoS) in the presence of two competing factors—network bandwidth and, as the pressure to add value to the business-to-consumer (B2C) shopping experience by integrating multimedia applications grows, increasing data sizes. In this chapter, developments in the area of QoS-dependent multimedia perceptual quality are reviewed and are integrated with recent work focusing on QoS for e-commerce. Based on previously identified user perceptual tolerance to varying multimedia QoS, we show that enhancing the m-commerce B2C user experience with multimedia, far from being an idealised scenario, is in fact feasible if perceptual considerations are employed.

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