MLA
Zhu, Dan. "Reinforcing CRM with Data Mining." Encyclopedia of Data Warehousing and Mining, edited by John Wang, IGI Global, 2005, pp. 950-954. https://doi.org/10.4018/978-1-59140-557-3.ch179
APA
Zhu, D. (2005). Reinforcing CRM with Data Mining. In J. Wang (Ed.), Encyclopedia of Data Warehousing and Mining (pp. 950-954). IGI Global. https://doi.org/10.4018/978-1-59140-557-3.ch179
Chicago
Zhu, Dan. "Reinforcing CRM with Data Mining." In Encyclopedia of Data Warehousing and Mining, edited by John Wang, 950-954. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-557-3.ch179
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