Romanian Rural Tourism in the Context of Sustainable Development

Background: Sustainability, Significant Element Of The Competitiveness Of Rural Tourism

The competitiveness as a complex concept is viewed and analyzed globally, but also in terms of each component separately, considering the financial, human and organizational aspects. Regarding to this concept (Kotler, 2001) seats that it can be represented by the degree to which a nation, in a free and fair market conditions can produce goods and services that pass test of international markets, while managing to maintain and increase the real income of its citizens. National competitiveness is the result of competitive interdependence manifested at regional, local or company level.

In tourism, competitiveness can be approached from economically through the capacity of destination or of travel company to be more profitable in the tourist market. For a tourist destination, the competitiveness can be shaped by factors such as: attractions and tourist resources, support factors harmonized with other resources, favourizing conditions, demand conditions, tourism destination management, planning and development, policy implemented for raising the standard of effectiveness and profitability at international level.

Tourism enterprise competitiveness is analyzed mainly through tourism products, targeting innovation, diversification, renewal and quality, client positioning the background first.

This context creates the potential market highlighting the necessity of competitive tourism products in the contemporary period, given the living conditions conducted under stress spectrum and pollution are increasingly oriented towards ecological and biodiversity plan.