Romanian Rural Tourism in the Context of Sustainable Development

Romanian Rural Tourism in the Context of Sustainable Development

Marian Zaharia (Petroleum-Gas University, Romania), Rodica-Manuela Gogonea (Academy of Economic Studies, Romania) and Daniela Enachescu (Petroleum-Gas University, Romania)
DOI: 10.4018/978-1-5225-3817-2.ch049
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Abstract

Tourism, in all its activities, is dependent on the environment, and by exploiting its resources, products are created, creating a significant added value. But all this must take into account the rational use of natural resources with risk of depletion or degradation and the ability to achieve a decent standard of living for future generations, with an equitable distribution of general or specific revenue. Based on these considerations, the aim of this chapter is to assess the evolution of touristic infrastructure both in time and in terms of regional distribution. To estimate the tourism supply of Romanian rural tourism accommodation, the main statistical indicators used were the number of agro tourist boarding houses, the existing accommodation capacity, and the accommodation capacity in operation, their territorial concentration, and the way in which the results are strategic levers in the regional development of Romania.
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Background: Sustainability, Significant Element Of The Competitiveness Of Rural Tourism

The competitiveness as a complex concept is viewed and analyzed globally, but also in terms of each component separately, considering the financial, human and organizational aspects. Regarding to this concept (Kotler, 2001) seats that it can be represented by the degree to which a nation, in a free and fair market conditions can produce goods and services that pass test of international markets, while managing to maintain and increase the real income of its citizens. National competitiveness is the result of competitive interdependence manifested at regional, local or company level.

In tourism, competitiveness can be approached from economically through the capacity of destination or of travel company to be more profitable in the tourist market. For a tourist destination, the competitiveness can be shaped by factors such as: attractions and tourist resources, support factors harmonized with other resources, favourizing conditions, demand conditions, tourism destination management, planning and development, policy implemented for raising the standard of effectiveness and profitability at international level.

Tourism enterprise competitiveness is analyzed mainly through tourism products, targeting innovation, diversification, renewal and quality, client positioning the background first.

This context creates the potential market highlighting the necessity of competitive tourism products in the contemporary period, given the living conditions conducted under stress spectrum and pollution are increasingly oriented towards ecological and biodiversity plan.

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