MLA
Rajabi, Mahdi, et al. "Self-Brand Congruity and Brand Communication." Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2015, pp. 1411-1427. https://doi.org/10.4018/978-1-4666-7357-1.ch069
APA
Rajabi, M., Dens, N., & De Pelsmacker, P. (2015). Self-Brand Congruity and Brand Communication. In I. Management Association (Ed.), Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (pp. 1411-1427). IGI Global. https://doi.org/10.4018/978-1-4666-7357-1.ch069
Chicago
Rajabi, Mahdi, Nathalie Dens, and Patrick De Pelsmacker. "Self-Brand Congruity and Brand Communication." In Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1411-1427. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-7357-1.ch069
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