The Sense of Security and Trust

The Sense of Security and Trust

Yuko Murayama (Iwate Prefectural University, Japan), Carl Hauser (Washington State University, USA), Natsuko Hikage (Iwate Prefectural University, Japan) and Basabi Chakraborty (Iwate Prefectural University, Japan)
Copyright: © 2012 |Pages: 10
DOI: 10.4018/978-1-61350-323-2.ch701


The sense of security, identified with the Japanese term, Anshin, is identified as an important contributor to emotional trust. This viewpoint suggests that designers should consider the subjective sense of security as well as objective security measures in designing systems and their user interfaces. A survey of users reveals both the personal and the environmental factors contributing to the users’ sense of security when using the Internet. A more encompassing view of Anshin as including safety, reliability, and other non-functional properties of systems may provide additional insights for system design.
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In Japanese, the term Anshin is commonly used to mean what we have called the sense of security. The word can refer to not only security against a threat but also to express confidence in an outcome, such as in the context of having Anshin that I will be on time for my flight because I am on a train scheduled to reach the airport with time to spare.

The use of the term Anshin in technological contexts has been investigated primarily in the field of risk communication—the process by which nuclear power plant providers, experts, and residents of a plant area interact in order so that residents can get Anshin regarding their safety (Kikkawa et al., 2003, pp.1-8). In the field of risk communication, Kikkawa identified two Anshin states that might be reached, one with knowledge and the other without knowledge. When one has knowledge of technology and feels secure, one is in the state of Anshin with knowledge. On the other hand, when one does not have such knowledge and yet feels secure, one is in the state of Anshin without knowledge. Anshin with knowledge is achieved by active learning and seeking information by users, as well as when technology experts provide information to users.

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