MLA
Syed, Tricia. "Shaping Content Strategies with User Analytics and Identities: How User Analytics is Shaping Editorial Strategy, Driving Marketing, and Generating New Revenue." Big Data: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2016, pp. 1209-1228. https://doi.org/10.4018/978-1-4666-9840-6.ch054
APA
Syed, T. (2016). Shaping Content Strategies with User Analytics and Identities: How User Analytics is Shaping Editorial Strategy, Driving Marketing, and Generating New Revenue. In I. Management Association (Ed.), Big Data: Concepts, Methodologies, Tools, and Applications (pp. 1209-1228). IGI Global. https://doi.org/10.4018/978-1-4666-9840-6.ch054
Chicago
Syed, Tricia. "Shaping Content Strategies with User Analytics and Identities: How User Analytics is Shaping Editorial Strategy, Driving Marketing, and Generating New Revenue." In Big Data: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1209-1228. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-9840-6.ch054
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