Sources and Status of Government Underpinning Governmental Power Market-Ing Theory

Abstract

This chapter explores the foundation of governmental power marketing theory, shedding light on the sources and status of government. In examining the status of governmental marketing theory, the authors delve into related theories that elucidate the origins and positions of government. Traditional governments often employ various philosophies to sow public doubts and foster discourse to gain public acceptance. Subsequently, they integrate science, IT, soul, or self-seeking (marketing 3.0), AI, and robotics into their strategies for the same purpose. AI and robotics, for instance, are harnessed to reduce the costs of public service provision. Despite the maintenance expenses associated with AI and robotics, their application significantly curtails implementation costs by mitigating issues like compensation, corruption, work-related inefficiencies, fatigue, and more. Furthermore, the authors analyze the cyclical nature of governmental power marketing theory through the lenses of epistemology and ontology.