Strategic Management in City Government: Integrating Information Communication Technologies and Marketing in a Causal Model to Drive Stakeholder Satisfaction and Economic Development

Strategic Management in City Government: Integrating Information Communication Technologies and Marketing in a Causal Model to Drive Stakeholder Satisfaction and Economic Development

Laura L. Matherly (Tarleton State University, USA) and Maureen Jouett (Tarleton State University, USA)
DOI: 10.4018/978-1-60566-677-8.ch081
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Abstract

Integrating information communication technologies (ICTs) and marketing in strategic management of city government is critical to achieving stakeholder satisfaction and economic development. As a result of the rapid growth in computer networks and access to online services, the use of ICTs, for example, Internet and Intranet, as a communication and marketing platform can provide a city with a global advantage. City marketing focuses on promoting the attributes of a location to prospective stakeholders so that these individuals, businesses, and investors are attracted to visit, locate, or invest in the city. A causal model is presented where ICT is used to not only to deliver services to internal stakeholders, but also to market a city to external stakeholders. To be successful, managers need to be skilled in current technologies and marketing practices. Case study applications are discussed as well as the questions to address in future research to most effectively integrate ICTs and marketing in city management.

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