Strategies for Virtual Learning and E-Entrepreneurship in Higher Education

Strategies for Virtual Learning and E-Entrepreneurship in Higher Education

Juha Kettunen (Turku Polytechnic, Finland) and Mauri Kantola (Turku Polytechnic, Finland)
DOI: 10.4018/978-1-60566-056-1.ch098
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Abstract

This chapter presents the strategies of higher education institutions and how they can be described using the balanced scorecard approach. The pedagogical ICT strategy describes the virtual learning and e-entrepreneurship in higher education. Strategic themes are presented to describe what management believes must be done to succeed and achieve the desired outcomes in virtual learning and e-entrepreneurship. Strategy maps are used to describe the strategy in a graphical representation. In addition, the study presents an example of the cooperation between a higher education institution and a spin-off company. This chapter helps the educational administrators to better describe and implement strategies for virtual learning and e-entrepreneurship.

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