Strategies for Virtual Learning and E-Entrepreneurship in Higher Education

Strategies for Virtual Learning and E-Entrepreneurship in Higher Education

Juha Kettunen (Turku Polytechnic, Finland) and Mauri Kantola (Turku Polytechnic, Finland)
DOI: 10.4018/978-1-60566-056-1.ch098

Abstract

This chapter presents the strategies of higher education institutions and how they can be described using the balanced scorecard approach. The pedagogical ICT strategy describes the virtual learning and e-entrepreneurship in higher education. Strategic themes are presented to describe what management believes must be done to succeed and achieve the desired outcomes in virtual learning and e-entrepreneurship. Strategy maps are used to describe the strategy in a graphical representation. In addition, the study presents an example of the cooperation between a higher education institution and a spin-off company. This chapter helps the educational administrators to better describe and implement strategies for virtual learning and e-entrepreneurship.

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