Sustainable Digitization of Cultural Heritage Through CSR: Exploring Matryoshka Effects in Virtual Museum

Sustainable Digitization of Cultural Heritage Through CSR: Exploring Matryoshka Effects in Virtual Museum

Paolo Esposito (Sannio University, Italy) and Paolo Ricci (University of Naples Federico II, Italy)
DOI: 10.4018/978-1-5225-3551-5.ch006

Abstract

The enhancement of artistic and cultural heritage has been a recurrent theme in the scientific and cultural debate. It has also been in the political agenda of many countries over the past few decades. This chapter aims at highlighting the complex relationship existing between digitization aimed at improving the management and enjoyment of museums' cultural heritage. In essence, the research question (RQ) is as follows: Is the digitization of museums only an economic activity or is it rather a new form through which social responsibility can materialize? Keywords: CSR, Virtual, musealization, digital, Heritage, accountability
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3. Methodology

The research uses a case study method, which can help understand the complexities of digital heritage management, also characterized by different forms of heritage rationing that affect both current and future communities. In general, the case study method (Yin, 1995) has the dual aim of detailing the main characteristics of a phenomenon and of understanding the dynamics of a given process. From a methodological point of view, the development of a case study represents a “strategy of research that is concentrated on the comprehension of the dynamics that characterizes specific contexts” (Eisenhardt, 1989, p. 532). Qualitative approaches and forms of research in action (Fayolle, 2004; Esposito, Ricci 2014) allow the researcher to describe, explain and understand situations in context. The case study method is a valuable tool to capture different dimensions of Corporate Social Responsibility in the digital heritage management, and to suggest criteria for further action (Craig, 2003).

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