Sustainable Entrepreneurship Guided by Policy Support in a Transitional Economy: A Research Based on a Chinese High-Tech Enterprise

Introduction

In recent years, with the continuous improvement of industrialization, people have been plagued by increasing environmental pollution and a lack of resources, in addition to more convenient living. This has caused countries to pay more attention to environmental protection and sustainable development. Developing Countries are under great economic and environmental pressure and trying to achieve growth through minimal resource consumption by promoting entrepreneurship in a sustainable way. China is no exception, after extensive catching-up economically and ensuring that it met the livelihood needs of people throughout the country, it began to gradually increase its protection of the environment and resources and turned to a sustainable economic growth model. Both the “Scientific Outlook on Development” proposed by the Third Plenary Session of the 16th CPC Central Committee and the “Ecological Civilization Building” proposed by the 18th CPC Congress directly address the practical problems of resource constraints and environmental pollution, in order to lead China’s development in a green and harmonious direction. In order to achieve this goal, the Chinese government has formulated many policies to standardize and guide the development of domestic industries, such as the “Law of the People’s Republic of China on Promoting Circular Economy”, the “Decision on Accelerating the Cultivation and Development of Strategic Emerging Industries”, the “National Environmental Protection Standard for the Thirteenth Five-year Development Plan” and so on. Under the support and guidance of a series of relevant policies, some entrepreneurs and entrepreneurial enterprises have begun to choose a more environmentally friendly, economical and ecological means of development, that is, to embark on sustainable entrepreneurship. However, this road is not smooth, but full of challenges.

This article studies the innovation process of sustainable entrepreneurial enterprises, analyzes the innovative search and resource acquisition of sustainable entrepreneurial enterprises, and explores the role of policy support in promoting and supporting sustainable entrepreneurship. So as to identify the challenges faced by entrepreneurs in the process of sustainable entrepreneurship, and provide a assistance for relevant government policy development. On this basis, it is easier to understand the practice of sustainable entrepreneurship through the metaphor of a treasure hunt in the Green Ocean, and thus to clarify why and how entrepreneurs and entrepreneurial enterprises try to start green businesses and face challenges. After theoretical analysis, we then continue by analyzing a high-tech enterprise in China that undertakes sustainable entrepreneurship, in order to pursue a deeper theoretical and practical contribution.