Techniques for Analyzing Blogs and Micro-Blogs

Techniques for Analyzing Blogs and Micro-Blogs

Lynne M. Webb (University of Arkansas, USA) and Yuanxin Wang (Temple University, USA)
Copyright: © 2013 |Pages: 22
DOI: 10.4018/978-1-4666-3918-8.ch012
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Abstract

The chapter reviews research techniques commonly used in the study of blogs and micro-blogs, including both quantitative and qualitative analyses. Using published studies as illustrations, each section explains the options before the researcher and how he/she might reasonably choose among the many methodological options.
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Introduction

Studies examining online behavior appear on a regular basis in business and social science journals. Scientists “widely recognize that cyberbehavior offers a new and exciting frontier” (Hookway, 2008, p. 92), yet issues concerning appropriate research methods for such explorations remain largely undiscussed—especially research methods for examining the exceptionally popular online behaviors of blogging and micro-blogging. This chapter offers guidance to the novice as well as the experienced researcher who desires to begin a study of blogs or micro-blog posts by reviewing extant methodologies for quantitative and qualitative analyses.

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