Technology Acceptance Model and Determinants of Technology Rejection

Technology Acceptance Model and Determinants of Technology Rejection

Melih Kirlidog (Marmara University, Turkey and North-West University, South Africa) and Aygul Kaynak (Marmara University, Turkey)
DOI: 10.4018/978-1-4666-2922-6.ch014

Abstract

Technology Acceptance Model (TAM) is an important tool to understand the dynamics of acceptance of Information Systems in an organization. The model posits that perceived ease of use and perceived usefulness are key factors in the adoption. This study extends TAM for investigating the user rejection of technology by reversing the two key factors into perceived difficulty of use and perceived uselessness. The study was conducted by surveying the customers of an e-banking application in Turkey who disuse the system. The results reveal important hints for the organization that wants to get an insight into the causes of the system disuse.
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Prior Research

TAM is the most commonly used theoretical model in IS research (Lee et al., 2003) and it has been applied and empirically tested in various environments. Liao and Landry (2000) applied the model in analyzing technology adoption in the banking sector and Wang et al. (2003) used TAM to analyze customers’ adoption behavior for e-banking. Benamati and Rajkumar (2002) analyzed the decision process for IS development outsourcing through TAM. Vijayasarathy (2004) and Shih (2004) analyzed on-line shopping behavior with TAM.

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