MLA
Rajagopal, . "Technology and Customer Value Dynamics in the Banking Industry: Measuring Symbiotic Influence in Growth and Performance." Advances in Banking Technology and Management: Impacts of ICT and CRM, edited by Vadlamani Ravi, IGI Global, 2008, pp. 186-201. https://doi.org/10.4018/978-1-59904-675-4.ch011
APA
Rajagopal,. (2008). Technology and Customer Value Dynamics in the Banking Industry: Measuring Symbiotic Influence in Growth and Performance. In V. Ravi (Eds.), Advances in Banking Technology and Management: Impacts of ICT and CRM (pp. 186-201). IGI Global. https://doi.org/10.4018/978-1-59904-675-4.ch011
Chicago
Rajagopal, . "Technology and Customer Value Dynamics in the Banking Industry: Measuring Symbiotic Influence in Growth and Performance." In Advances in Banking Technology and Management: Impacts of ICT and CRM. edited by Ravi, Vadlamani, 186-201. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-675-4.ch011
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