Technology Innovation Adoption and Diffusion: A Contrast of Perspectives

Technology Innovation Adoption and Diffusion: A Contrast of Perspectives

Michael Workman (Florida Institute of Technology, USA)
DOI: 10.4018/978-1-61520-609-4.ch004
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Abstract

The literature on technology innovation adoption and diffusion is vast. In this chapter, we organize and summarize some of the major perspectives from this body of literature, contrasting various theoretical perspectives on how innovations are adopted and shaped by organizational processes and structure. We first introduce the technology acceptance model, and innovation diffusion theory; and then we categorize viewpoints about organizational innovativeness. Drawing from this framework, for our case study background we introduce adaptive structuration theory, redefining some of its conceptual relationships in “structuration agency theory,” putting primacy on the actions of agents and the means by which they operate through and around institutional structures. We then present a case study example of an expert decision support system, and we conclude with a discussion of implications for managers and entrepreneurs.

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