Telecommunication Customer Detainment Management

Telecommunication Customer Detainment Management

Jiayin Qi (Beijing University of Posts and Telecommunications, China), Yuanquan Li (Beijing University of Posts and Telecommunications, China), Chen Li (Beijing University of Posts and Telecommunications, China) and Yingying Zhang (Beijing University of Post and Telecommunications, China)
DOI: 10.4018/978-1-61520-969-9.ch070
OnDemand PDF Download:
$30.00
List Price: $37.50

Abstract

This chapter proposes an integrated methodological system of telecommunication customer detainment management, including telecommunication customer churn prediction and strategy formulation of customer detainment management. The formulation of churn customer detainment management strategy includes customer detainment value assessment, customer detainment level determination, enterpriseattribution approach based on customer detainment strategy analysis, evaluation and implementation, and so forth. Future research in this field is discussed at the end of this chapter.

Complete Chapter List

Search this Book:
Reset