The Contribution of Obeya for Business Intelligence

The Contribution of Obeya for Business Intelligence

Gonçalo Sousa, José Carlos Sá, Gilberto Santos, Francisco J. G. Silva, Luís Pinto Ferreira
Copyright: © 2021 |Pages: 26
DOI: 10.4018/978-1-7998-6721-0.ch011
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The main objective of the study is to minimize interdepartmental communication, potentiation of fast and efficient decision making, and computerization of data. Using software such as MS Excel® and MS Power BI®, a Power BI® tool was conceived to be capable of incorporating, for the entire company, the dashboards that collect the main KPIs of each department. After the tool was implemented, the company's paradigm shift was noticeable. Quickly, the weekly meeting of the planning team began to take place using the MS Power BI® dashboard. In this way, processes were automated and the important data for the normal functioning of the company became accessible to all departments, thus minimizing interdepartmental communication. The chapter shows an Obeya Digital that was implemented in a company in which all the performance indicators of each department are incorporated. In this way, information becomes accessible to all employees and manual data update processes are minimized.
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A great market competitiveness exists currently. Hence, the companies increasingly invest in teams dedicated to optimizing processes and implementing Lean Manufacturing techniques, intending to increase productivity (Oliveira et al., 2017; Ribeiro et al., 2019; Correia et al., 2018; Rosa et al., 2017a). The ability to control the market and monitor the development of competing companies forces organizations to evolve their efficiency level and reduce the processes costs (Katayama & Bennett, 1996). However, it is only possible to raise the company’s productivity indexes with a well-defined strategy and in accordance with pre-established objectives (Katayama & Bennett, 1996; Neves et al., 2018). Thus, companies must develop methods of data tracking related to the implementation of their strategy. The performance indicators is one of the methods used, which facilitate the control of the performance of the departments that integrate the organization (Rodrigues et al., 2019). Regularly, most companies use Key Performance Indicators (KPI) and Key Behaviour Indicators (KBI) to support daily or weekly meeting, which promote a skilful and thoughtful decision. In this sense, through KPIs and KBIs, companies are able to quickly identify problems and find the best way to solve them (Rakar et al., 2004).

The use of performance indicators helps substantially in meeting the pre-established objectives (Jiménez-Delgado et al., 2020; Santos et al., 2019b). However, it is important to enhance their use, that is, KPIs must be easily accessible to all employees (Rakar et al., 2004), so that the information is transversal to all departments, instead of being posted on a board or wall of a company room (Machado et al., 2019; Ferreira et al., 2019). An example of this is the Obeya room, which has origin in the 90s at Toyota through Takeshi Uchiyamada. He realized that he did not have the necessary authority to make the ideal decisions and that he needed the support of the leaders of the other departments to find the best solution and to apply it in a quicker way (Aasland & Blankenburg, 2012b). Obeya is a visual space, usually located in the Gemba, where meetings are held to discuss problems and, therefore, reach a solution to them (Sá et al., 2020). It is important for decision making that the data is up to date and truthful with the present landscape of the organization (Aasland & Blankenburg, 2012a).

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