The International Manager: Innovation as a Competitive Advantage

The International Manager: Innovation as a Competitive Advantage

Ángel Jareño (Biguntek, Spain), Juan José Gibaja (University of Deusto, Spain), and Amaia Arizkuren (University of Deusto, Spain)
Copyright: © 2019 |Pages: 18
DOI: 10.4018/978-1-5225-5781-4.ch013
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Nowadays, it is practically impossible to read a business article that does not mention the importance of creativity and innovation for the development and survival of different organizations. One way companies can respond to the uncertainty created by the domestic and global economic situation, rapid growth of the information technologies, and ever more informed and demanding customers is through innovation. It is also important to understand that innovation is not the exclusive property of R&D departments or industrial companies. All innovation starts with an idea and, given that ideas come from people, encouraging innovative work behavior (IWB) has become a priority as a way to achieve business competitiveness.
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Creativity Vs. Innovation

Creativity and innovation are so closely linked that they have often been used interchangeably, as synonyms. However, they are different concepts. Creativity is defined as the production of novel and useful ideas, while innovation is defined as the implementation of ideas. Miron et al. (2004) determined that creative people are not always innovative. Being innovative requires something more.

While there is no general consensus about the definition and dimensions of creativity, there is a reasonable level of agreement about the differences in the definitions of creativity and innovation in the workplace. Following the suggestions of authors like Axtell et al. (2000) and De Jong (2007), the main differences between the two concepts can be summarized as follows:

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