MLA
Gonzalez-Fuentes, Mario. "The Organization of the Future and the Marketing Function: Marketers' Competencies in the Era of Information Technology." Strategic Imperatives and Core Competencies in the Era of Robotics and Artificial Intelligence, edited by Roman Batko and Anna Szopa, IGI Global, 2017, pp. 126-145. https://doi.org/10.4018/978-1-5225-1656-9.ch007
APA
Gonzalez-Fuentes, M. (2017). The Organization of the Future and the Marketing Function: Marketers' Competencies in the Era of Information Technology. In R. Batko & A. Szopa (Eds.), Strategic Imperatives and Core Competencies in the Era of Robotics and Artificial Intelligence (pp. 126-145). IGI Global. https://doi.org/10.4018/978-1-5225-1656-9.ch007
Chicago
Gonzalez-Fuentes, Mario. "The Organization of the Future and the Marketing Function: Marketers' Competencies in the Era of Information Technology." In Strategic Imperatives and Core Competencies in the Era of Robotics and Artificial Intelligence, edited by Roman Batko and Anna Szopa, 126-145. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-1656-9.ch007
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