MLA
Kara, Ayşe, and Gamze Arslan. "The Power of Associations in Creating, Building, and Sustaining Brand Value." Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2019, pp. 1466-1481. https://doi.org/10.4018/978-1-5225-7116-2.ch079
APA
Kara, A. & Arslan, G. (2019). The Power of Associations in Creating, Building, and Sustaining Brand Value. In I. Management Association (Ed.), Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications (pp. 1466-1481). IGI Global. https://doi.org/10.4018/978-1-5225-7116-2.ch079
Chicago
Kara, Ayşe, and Gamze Arslan. "The Power of Associations in Creating, Building, and Sustaining Brand Value." In Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1466-1481. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-7116-2.ch079
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