Abstract
Digital technology plays a vital role in the hospitality sector, which creates a strong relationship with customers and a practical experience. Adopting online digital marketing strategies and different platforms include social media marketing, content writing, SEO, PPC, email and online marketing. Earlier, hotel and restaurant owners only believed in word-of-mouth and print advertising to attract customers. But nowadays, digital media has become the first choice to attract guests; it is more engaging content, and builds a solid connection with online platforms. Through online digital marketing, the hotel industry can target different demographics and connect with guests worldwide. Digital marketing gives customers memorable experiences while staying in hotels, dining at a restaurant, and attending mega-events. Customers always see the reviews, comments, and ratings of the hotels/restaurants on the social platform, and customers decide to visit the hotel/restaurant where digital networks play an essential role in promotional activities in the hospitality sector.
TopDifferent Digital Applications In Hospitality Marketing
Several digital applications and tools can be utilized in hospitality marketing. A well-designed and user-friendly website is essential for any hospitality business. It is a digital storefront providing information about the company, its offerings, amenities, and booking options (Kumar et al., 2023). Websites can also feature engaging content such as blogs, travel guides, and customer testimonials to attract and inform potential customers (Limna, 2022).
Search Engine Optimization (SEO) techniques help tourism and hospitality businesses improve their website's visibility in search engine results. By optimizing website content, using relevant keywords, and building quality backlinks, companies can rank higher in search engine rankings, attracting more organic traffic and potential customers (Bhandari & Sin, 2023). Pay-per-click advertising (PPC), such as Google Ads, allows businesses to display targeted ads to potential customers when searching for relevant keywords (Kapoor et al., 2022). This form of advertising can be highly effective in driving website traffic and generating leads, as businesses only pay when users click on their advertisement. Social media platforms like Facebook, Instagram, and Twitter allow tourism and hospitality businesses to engage with customers, share updates, and create meaningful connections. Social media marketing enables companies to build brand loyalty, encourage user-generated content, and promptly respond to customer queries and feedback (Khan & Abir, 2022).