The Role of E-Business Adoption in the Business World

The Role of E-Business Adoption in the Business World

Kijpokin Kasemsap (Suan Sunandha Rajabhat University, Thailand)
DOI: 10.4018/978-1-4666-7470-7.ch005

Abstract

This chapter introduces the role of e-business adoption in the business world, thus explaining the concept of e-business, the significance of e-business, the application of e-business, the steps of e-business implementation, the advantages and disadvantages of e-business implementation, and the Critical Success Factors (CSFs) of e-business. E-business allows for the extended organization to be connected. This means that all employees, customers/clients, suppliers, and other stakeholders, regardless of geographic region, are interconnected. E-business facilitates data flows in business-to-business or system-to-system processes. E-business revolutionizes the way of effective communication between internal and external stakeholders within an organization. Connecting numerous information systems and integrating data streams can significantly increase the operational efficiency of the firm. E-business can lead to competitive advantage as well as profitability in the global business environments. Understanding the role of e-business adoption in the business world will significantly enhance the organizational performance and achieve business goals.
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Introduction

E-business widens the breadth of solutions availability to consumers in almost every industry in the sense that purchasers can now compare and contrast the offerings of providers worldwide. Information technology (IT) made a tremendous impact on the business world. With the help of IT, business processes and operations that used to take days or weeks can now be done in a matter of seconds. This makes individuals and customers to be better served than in the past. Every firm that seeks to be successful in the future is striving for the implementation of a successful e-business strategy. It is a critical issue in the business world and is affecting every type of organization as they attempt to improve efficiency and stay ahead of their competitors. E-business adoption is a critical strategic issue for firms. E-business adoption has rapidly increased in recent years, as its adoption enhances competitiveness by transforming a firm’s processes, products, and techniques. There has been a growing interest in understanding the antecedents of the implementation of internet-based technologies and in e-business and its consequences in terms of performance or value creation (Koellinger, 2008; Bordonaba-Juste, Lucia-Palacios, & Polo-Redondo, 2012). Many small and medium enterprises (SMEs) have grappled with the technical and business issues of effectively deploying e-business technologies to the clear benefit of their operations (Wynn, Turner, & Lau, 2013). E-business implementation may impact performance indirectly in different ways, for example, in the development of collaborative relationships, knowledge management (KM) processes or the innovation of processes, products or services (Koellinger, 2008; Perez-Lopez & Alegre, 2012). It has been found that e-business leads to changes in different business aspects such as corporate strategy, management, and marketing (Bordonaba-Juste et al., 2012). The implementation of e business allows firms to sense changes in customer preferences, trends or market threats, as well as to respond faster to these changes by adapting their processes to the new environment (Overby, Bharadwaj, & Sambamurthy, 2006). In addition, e-business implementation increases the level of cash flow and firm performance (Voola, Casimir, Carlson, & Agnihotri, 2012; Chen & Lien, 2013). This chapter introduces the role of e-business adoption in the business world, thus explaining the concept of e-business, the significance of e-business, the application of e-business, the steps of e-business implementation, the advantages and disadvantages of e-business implementation, and the CSFs of e-business.

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