The Value Creation Model in the Sharing Economy

The Value Creation Model in the Sharing Economy

Cristina Pérez-Pérez, Rafael Nebreda-Calvo
Copyright: © 2024 |Pages: 20
DOI: 10.4018/978-1-6684-8479-1.ch001
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Abstract

The sharing economy has experienced exponential growth over the last decade, mainly based on its digital nature and on the changing trends regarding consumption habits. Based on digital platforms, this new consumption model promotes access over ownership and allows users to create communities with like-minded people to share their resources. Due to its popularization, it is necessary to analyze how the business model followed by sharing platforms and the peculiar characteristics of this phenomenon can generate different types of value. This chapter analyses how the sharing economy generates value from three different perspectives (economic, environmental, and social) and how it may represent a better alternative for consumption when compared to non-sharing alternatives.
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2. Literature Review

The global consumption model is changing as a result of the development of information technology in the late 20thcentury, the widespread use of personal computers, mobile communication, and location-based services (Kim & Suh, 2021). This digital transformation has transformed how businesses conduct their activities, build their relationships, and even innovate within their business models to become more competitive and generate more value, both for themselves and also their customers (Bresciani et al., 2016; Scuotto et al., 2019).

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