MLA
Lubbe, S. I. "The Theory Behind the Role of Leverage and the Strategic Alignment of Organisations while Creating New Markets (Internet Marketing and E-Commerce)." Internet Marketing Research: Theory and Practice, edited by Ook Lee, IGI Global, 2001, pp. 187-208. https://doi.org/10.4018/978-1-878289-97-1.ch010
APA
Lubbe, S. I. (2001). The Theory Behind the Role of Leverage and the Strategic Alignment of Organisations while Creating New Markets (Internet Marketing and E-Commerce). In O. Lee (Ed.), Internet Marketing Research: Theory and Practice (pp. 187-208). IGI Global. https://doi.org/10.4018/978-1-878289-97-1.ch010
Chicago
Lubbe, S. I. "The Theory Behind the Role of Leverage and the Strategic Alignment of Organisations while Creating New Markets (Internet Marketing and E-Commerce)." In Internet Marketing Research: Theory and Practice, edited by Ook Lee, 187-208. Hershey, PA: IGI Global, 2001. https://doi.org/10.4018/978-1-878289-97-1.ch010
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