MLA
Ozuem, Wilson, and Alina O'Keeffe. "Towards Leadership Marketing: An Exploratory and Empirical Study." Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2015, pp. 1570-1590. https://doi.org/10.4018/978-1-4666-7357-1.ch077
APA
Ozuem, W. & O'Keeffe, A. (2015). Towards Leadership Marketing: An Exploratory and Empirical Study. In I. Management Association (Ed.), Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (pp. 1570-1590). IGI Global. https://doi.org/10.4018/978-1-4666-7357-1.ch077
Chicago
Ozuem, Wilson, and Alina O'Keeffe. "Towards Leadership Marketing: An Exploratory and Empirical Study." In Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1570-1590. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-7357-1.ch077
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