Trust in the Digital Era

Trust in the Digital Era

Joe Nandhakumar (University of Bath, UK), Niki Panteli (University of Bath, UK), Philip Powell (University of Bath, UK) and Richard Vidgen (University of Bath, UK)
Copyright: © 2004 |Pages: 18
DOI: 10.4018/978-1-59140-158-2.ch006
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In the digital era, trust is a key concern. This chapter introduces a digital era interaction (DEI) matrix to explore trust relationships at multiple levels: between individuals, individuals and organizations, and between organizations. It considers each of these interaction aspects in turn; it draws on recent research projects as examples, and develops a common set of themes. The chapter concludes by identifying areas for further research that will help to advance our understanding of the role of trust in inter-organizational and interpersonal virtual interactions. It argues that such research is necessary if organizations and individuals are to benefit fully from the potential and the promise of virtually enabled interactions.

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