MLA
Sharma, Piyush, et al. "Understanding Consumer Reactions to Offshore Outsourcing of Customer Services." Contemporary Research in E-Branding, edited by Subir Bandyopadhyay, IGI Global, 2009, pp. 228-240. https://doi.org/10.4018/978-1-59904-813-0.ch015
APA
Sharma, P., Mathur, R., & Dhawan, A. (2009). Understanding Consumer Reactions to Offshore Outsourcing of Customer Services. In S. Bandyopadhyay (Ed.), Contemporary Research in E-Branding (pp. 228-240). IGI Global. https://doi.org/10.4018/978-1-59904-813-0.ch015
Chicago
Sharma, Piyush, Rajiv Mathur, and Abhinav Dhawan. "Understanding Consumer Reactions to Offshore Outsourcing of Customer Services." In Contemporary Research in E-Branding, edited by Subir Bandyopadhyay, 228-240. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-59904-813-0.ch015
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