Understanding the Context of Green ICT

Understanding the Context of Green ICT

Deepa Gheewala (Misys Software Solutions, UK) and Vivek Gheewala (UST Global, USA)
DOI: 10.4018/978-1-60960-472-1.ch717


Green ICT can be considered as the adoption of eco-friendly processes by an organization in its practice of Information and Communication Technologies. The last decade, in particular, has seen profound awareness on the part of individuals as well as organizations in adopting such processes that are environmentally friendly. While automation and related computing activities continue to lead to exponential use of energy quotient, Green ICT continues to chip away at the ‘resigned‘ views of the decision makers to their environmental responsibilities. It is vital today to understand the increasing importance and the context provided by ICT in helping prove the green credentials of an organization. ICT operates at systems and applications level; at the end-user level through the desktops and printers; and at the enterprise level through its data centers, servers and other infrastructure. Green ICT is all about optimization and improvement of the organization’s operational processes without hindering its progress in use of technology. This chapter discusses the context provided by ICT in helping an organization to prove its green credentials. The issues discussed in this chapter include hardware and software implementations, infrastructures, attitudes and policies of decision makers, and how they influence global warming. Therefore, it includes carbon emissions, and the use of software applications in measuring and reporting carbon emissions.
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Defining Green Ict

Green ICT is “adaptation of eco-friendly processes, materials and infrastructure by an organization in its practice and use of Information and Communication Technologies”.

The reason for understanding and promoting the usage of green ICT is that it plays a vital role in the operations of an organization. ICT is also a significant contributor to the Green House Gases, resulting from the organization’s business activities. Such understanding, through a carefully thought-out framework, can assist the organization with the following:

  • Identify the areas of operations within the organization that are producing Green House Gases (GHG)

  • Measure the amount of GHG being produced by the organization

  • Optimize the energy usage by the organization while producing and delivering their goods and services

  • Lessen the usage of hazardous materials and their proper disposal

  • Promote the recyclability of materials and biodegradability of discarded products and factory waste.

  • Create awareness among all the employees across the organization towards adopting Green ICT.

Green ICT considerations in practice have the potential to provide substantial amount of eco-friendly benefits. In major countries like UK, Japan, Republic of Korea, etc; Governments provide special subsidy and tax exemptions to the organizations that are implementing Green ICT policies (HM Revenue & Customs, 2008; WEC, 2001; UNESCAP, 2000). Green ICT is also being used as a USP (Unique Selling Proposition), every company campaigns it’s product by proposing a unique point which attracts the customers to switch to their brands. Nokia has already started green campaign by recycling older mobile phones (Nokia, 2009). Hence, the above factors encourage organizations to use Green ICT in order to sell their products and thereby displaying the eco friendliness of the company.

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