Understanding the Role of Green HRM as a Contributor Towards Sustainable Global Organization

Understanding the Role of Green HRM as a Contributor Towards Sustainable Global Organization

DOI: 10.4018/978-1-6684-9503-2.ch001
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Abstract

This chapter examines the role of green human resource management (HRM) in promoting sustainable global organisations. The chapter adopts a case study methodology to explore how organizations like McDonald's, Interface, Unilever, Patagonia, Toyota, and the Co-Operative Group have successfully integrated green HRM practices into their operations. The chapter also identifies critical issues surrounding green HRM, such as the lack of standardisation, the need for employee buy-in, and the potential for green-washing. To address these issues, the chapter proposes solutions such as developing industry-wide standards, creating a culture of environmental responsibility, and adopting transparent reporting practices. It is hoped that this chapter will contribute to a deeper understanding of the role of green HRM in promoting sustainable practices in organisations. Overall, this chapter aims to contribute to the ongoing discourse on sustainability and the role of HRM in promoting sustainable practices in organisations.
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1. Introduction

In recent years, there has been growing recognition of the need for organizations to address the challenges of climate change and adopt sustainable practices. As a result, the concept of Green Human Resource Management (HRM) has gained importance as a way to promote sustainability within organizations. Green HRM involves integrating environmental sustainability into HRM practices, such as recruitment, training, performance management, and employee engagement. Green HRM is important and relevant in today's time due to the urgent need for organizations to address climate change and adopt sustainable practices.

Climate change and its impact on business have emerged as one of the most pressing concerns of our times. The adverse effects of climate change have far-reaching implications for the survival of businesses and the global economy. As organizations grapple with the challenge of mitigating the impact of climate change, Green HRM has emerged as a critical tool in promoting sustainability and positive impact. This has led to growing concerns among stakeholders, including employees, customers, investors, and regulators, about the environmental impact of organizations.

Green HRM can help organizations address these concerns by promoting sustainability in all aspects of their operations. By incorporating environmental sustainability into HRM practices, organizations can reduce their carbon footprint, conserve resources, and promote social responsibility. Green HRM practices such as employee training, performance management, and sustainability teams can help organizations achieve their sustainability goals while also enhancing their reputation as socially responsible entities. In today's competitive business environment, organizations that adopt Green HRM practices are more likely to attract and retain employees, customers, and investors who are committed to sustainability. Green HRM can also help organizations reduce costs, increase efficiency, and promote innovation by encouraging employees to identify and implement sustainability initiatives.

In this chapter, we will explore the concept of Green HRM and its importance and relevance in promoting sustainability within organizations. We will draw on academic journals, scholarly work, and corporate reports to provide insights into the role of Green HRM in addressing the challenges of climate change and promoting social innovations for sustainable global organizations. Moreover, this chapter will explore the challenges and opportunities that organizations face in implementing Green HRM practices. While there is growing awareness of the importance of Green HRM, many organizations struggle to integrate environmental sustainability into their HRM practices. This may be due to a lack of understanding, resources, or organizational support. This book chapter aims to explore the role of Green HRM in promoting sustainable global organizations. By examining the theoretical foundations of Green HRM and its practical applications, this chapter seeks to provide insights into the potential of Green HRM to drive positive change. Through an analysis of case studies, this chapter also highlights successful examples of Green HRM in action and the impact it has had on promoting sustainability in organizations. The chapter concludes by emphasizing the importance of Green HRM as a critical component of organizational strategy in the context of climate change and the need to develop innovative and effective practices to achieve a net-zero future.

In recent years, sustainability has emerged as a critical concern for organizations worldwide. With the growing awareness of the environmental and social impact of business operations, firms are increasingly recognizing the need to adopt sustainable practices that promote environmental protection, social responsibility, and economic development. In this context, Human Resource Management (HRM) has emerged as a key area of interest for scholars and practitioners seeking to understand how organizations can achieve sustainable development.

Green HRM, also known as sustainable HRM, is a new and rapidly evolving concept that focuses on integrating environmental sustainability into HRM practices. Green HRM involves the development and implementation of policies, practices, and strategies that promote environmentally sustainable practices, reduce carbon emissions, and enhance social responsibility. The concept is gaining importance in the context of global organizations as a means of achieving long-term sustainability goals while also contributing to business success.

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