Unmanned Aerial Vehicle Brands Fan Page Engagement Behavior Analytics

Unmanned Aerial Vehicle Brands Fan Page Engagement Behavior Analytics

Senith S., Alfred Kirubaraj, Nisha Malini, Jegadeeswari M., Poornima Vijaykumar, Praveen Kumar S.
DOI: 10.4018/978-1-7998-8763-8.ch008
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Abstract

Over the last few years, the way people trade information and communicate with one another has changed tremendously. In business communication, social media channels such as Facebook, Twitter, and YouTube are becoming increasingly significant. Nevertheless, the study into online brand fan page is primarily focused on using website platforms rather than social media platforms. As a result, more research is needed to analyze UAV businesses' fan page engagement behavior in order to grow their fan base and further induce a fan's buying behavior using the honeycomb model's views. Consumers who have participated in an online brand fan page are the study's target group. A web-based survey was used to collect data. Identity, conversation, presence, sharing, reputation, relationships, and groups all had a significant beneficial effect on brand equity, according to the findings. This study confirms the impact of perceived value in improving various fan page behaviors, which aids in the identification and implementation of an online engagement plan for purchase.
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Introduction

An unmanned aerial vehicle (UAV), sometimes known as a drone, is a plane that flies without a human pilot, troop, or customers. Unmanned aerial vehicles (UAVs) are portion of an unmanned aircraft system (UAS), which also contains a ground-based regulator and a transport network system with the UAV (Hu and Lanzon, 2018). UAV flight can be measured the slightest bit by a human machinist, as in a greatly channelled jet, or with varying degrees of independence, such as automatic pilot assistance, up to fully independent airplane with no human interaction (Sharma et al., 2020). UAVs were fashioned in the twentieth period for soldierly responsibilities that were “too dull, unclean, or unsafe for humans,” and by the twenty-first period, they had developed essential possessions to most militaries (Cary and Coyne, 2020). Control technology industrialized and costs reduced, allowing them to be used in a diversity of non-military submissions. In-flight cinematography, merchandise distribution, farming, regulating and investigation, structure examinations, learning, rustling, and were competing are just a few examples (Tice, 1991) The first described use of an unmanned aerial vehicle for warfighting was in July 1849, when it served as an inflatable transporter (the predecessor to the aircraft carrier) in marine flight's first aggressive use of air control. During the blockade of Venice, Austrian forces tried to fire 200 combustible inflatables against the city (Hu et al., 2021) The balloons were mostly hurled from land, although some were launched from the Austrian cruiser SMS Volcano as well. At least one bomb landed in the city, but most of the balloons missed their aim because the wind changed after launch, and some floated back over Austrian lines and the launching ship Vulcano. Drone development began in earnest in the early 1900s, with the initial goal of supplying practise targets for military personnel (Alvarado, 2021) In 1916, A. M. Low's “Aerial Target” was the first effort at a powered UAV. Low acknowledged that Geoffrey de Havilland's monoplane was the single that floated lower than his wireless direction on March 21, 1917 (Koparan et al, 2020) Other British people unmanned growths surveyed during and after World War I, culminating in the 1935 deployment of a fleet of approximately 400 de Havilland 82 Queen Bee aerial targets (Koparan, 2018) In 1915, Nikola Tesla described an unmanned fleet of in-flight assault automobiles. These innovations also motivated Charles Kettering of Dayton, Ohio, to build the Kettering Bug and the Hewitt-Sperry Involuntary Aircraft. Originally intended to be an unmanned plane carrying a short-tempered consignment to a predefined target. Reginald Denny, a movie star and model aeroplane enthusiast, created the first scaled remote piloted vehicle in 1935 (Kaplan, 2013) Interest in UAVs rose in the highest echelons of the US military as applicable technologies matured and miniaturised in the 1980s and 1990s. The US Department of Défense awarded AAI Corporation and Israeli business Malat a contract in the 1990s. The AAI Pioneer UAV, which AAI and Malat developed together, was purchased by the US Navy (Hallion, 2003) Many of these unmanned aerial vehicles (UAVs) saw action in the Gulf War in 1991. UAVs showed the promise of inexpensive, more accomplished aggressive machineries that could be deployed without endangering aircrews. The first generation of aircraft were mostly surveillance planes, but some had armaments, such the General Atomics MQ-1 Predator, which could fire AGM-114 Hellfire air-to-ground missiles. (Renner, 2016) The United States Air Force (USAF) employed 7494 unmanned aerial vehicles (UAVs) in 2012, accounting for about one-third of all aircraft in the service. UAVs were also used by the Central Intelligence Agency. UAVs were utilised in at least 50 nations by 2013. China, Iran, Israel, Pakistan, Turkey, created their own variants. Drone use has increased in recent years. There is no complete list of UAV systems because to their widespread use (Murphy, 2005). Drone use for shopper and universal flight doings has increased in tandem with the development of smart technology and improved electrical power systems. Quadcopter drones are expected to be the most popular hobby radio-controlled aircraft and toys by 2021, but their application in commercial and general aviation is limited due to a lack of autonomy and new regulatory settings that demand line-of-sight communication with the pilot. (Haydon, 2000) According to a report published in March 2021 by the UN Security Council's Panel of Experts on Libya, a Kargu 2 drone sought down and attacked a human target in Libya in 2020 (Mikesh, 1973). It’s possible that this was the first occasion an independent slaughterer robot armed with lethal weapons assaulted people. This is the history of unmanned aerial vehicles (UAVs).

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