Utilizing Information Science and Technology in Franchise Organizations

Utilizing Information Science and Technology in Franchise Organizations

Ye-Sho Chen (Louisiana State University, USA)
DOI: 10.4018/978-1-5225-7368-5.ch072
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Franchising involves grating and receiving business rights. In addition to the popular growth strategy for many businesses, franchising has emerged over the years as a pathway to wealth creation for entrepreneurs. In this chapter, the authors first discuss the information science of franchising, including franchisor/franchisee relationship and the essential indicators needed to pertain and flourish the good relationship and the inevitability of collaborative learning and innovation, which leads to the discussion of the working knowledge development among the franchisor and the fellow franchisees. Second, the authors discuss an attention-based IT infrastructure that will enable the knowledge sharing and dissemination between the franchisor and the franchisee.
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Understanding The Franchisor

In this section we examine the day-to-day operational activities at the franchisor headquarters. Figure 1 illustrates the interactions of the franchisor with all four of its entities: business units & customers, prospective franchisees, suppliers, and government; as well as performing relevant activities (represented by rectangles): marketing its products and services, assisting in creating distinguished brand names indispensable in attracting new customers, selling to the franchisees, and handling the diversified financing quandaries.

Figure 1.

Understanding the Franchisor Learning Process


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