Vietnam: Understanding Vietnamese Business Culture

Vietnam: Understanding Vietnamese Business Culture

Ngyyen Vu Tu Uyen (Independent Researcher, Vietnam)
DOI: 10.4018/978-1-4666-8167-5.ch004
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Abstract

Understanding national culture has become increasingly important in this new era, when the world is more interconnected, globalized, and has fewer boundaries. Managing Cultural Diversity or Cross-Cultural Management is now a major topic of consideration for companies across Asia, especially in Vietnam. This case study aims to present insights on Vietnamese cultural preferences. The research approach is based on the Canning model, including preferences of “Relationship,” “Communication,” “Time,” “Truth,” and “Human Philosophy.” From this basis, an Expert Profile is built for Vietnam in the hope that it can become an engaging guide for any foreigner who wants to study the Vietnamese culture. This case also looks at cultural factors like being an “individualist,” the concept of “close distance,” being “effusive,” thinking “long term,” and looking at “fixed truth.” Generally speaking, the Vietnamese people come from a “group oriented,” “physical distance,” “reserved,” “short-term,” and “relative truth” culture.

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