MLA
Lindgreen, Adam, and Joëlle Vanhamme. "Viral Marketing: The Use of Surprise." Advances in Electronic Marketing, edited by Irvine Clarke III and Theresa B. Flaherty, IGI Global, 2005, pp. 122-138. https://doi.org/10.4018/978-1-59140-321-0.ch007
APA
Lindgreen, A. & Vanhamme, J. (2005). Viral Marketing: The Use of Surprise. In I. Clarke III & T. Flaherty (Eds.), Advances in Electronic Marketing (pp. 122-138). IGI Global. https://doi.org/10.4018/978-1-59140-321-0.ch007
Chicago
Lindgreen, Adam, and Joëlle Vanhamme. "Viral Marketing: The Use of Surprise." In Advances in Electronic Marketing, edited by Irvine Clarke III and Theresa B. Flaherty, 122-138. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-321-0.ch007
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