MLA
Podobnik, Vedran, et al. "Web 2.0 as a Foundation for Social Media Marketing: Global Perspectives and the Local Case of Croatia." Cyber Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2014, pp. 103-130. https://doi.org/10.4018/978-1-4666-5942-1.ch007
APA
Podobnik, V., Ackermann, D., Grubisic, T., & Lovrek, I. (2014). Web 2.0 as a Foundation for Social Media Marketing: Global Perspectives and the Local Case of Croatia. In I. Management Association (Ed.), Cyber Behavior: Concepts, Methodologies, Tools, and Applications (pp. 103-130). IGI Global. https://doi.org/10.4018/978-1-4666-5942-1.ch007
Chicago
Podobnik, Vedran, et al. "Web 2.0 as a Foundation for Social Media Marketing: Global Perspectives and the Local Case of Croatia." In Cyber Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 103-130. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-5942-1.ch007
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