MLA
Markellou, Penelope, et al. "Web Personalization for E-Marketing Intelligence." Contemporary Research in E-Marketing, Volume 1, edited by Sandeep Krishnamurthy, IGI Global, 2005, pp. 48-68. https://doi.org/10.4018/978-1-59140-372-2.ch003
APA
Markellou, P., Rigou, M., & Sirmakessis, S. (2005). Web Personalization for E-Marketing Intelligence. In S. Krishnamurthy (Ed.), Contemporary Research in E-Marketing, Volume 1 (pp. 48-68). IGI Global. https://doi.org/10.4018/978-1-59140-372-2.ch003
Chicago
Markellou, Penelope, Maria Rigou, and Spiros Sirmakessis. "Web Personalization for E-Marketing Intelligence." In Contemporary Research in E-Marketing, Volume 1, edited by Sandeep Krishnamurthy, 48-68. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-372-2.ch003
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