Wellbeing and Rural Excellences: The Role of E-Innovation for the Responsible Valorization of Rural Systems

Wellbeing and Rural Excellences: The Role of E-Innovation for the Responsible Valorization of Rural Systems

Rosa Misso (University of Naples “Parthenope”, Italy)
DOI: 10.4018/978-1-4666-4550-9.ch004
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Wellbeing is a fundamental theme today. The economic global crisis and the worsening of the general living conditions push territorial systems with rural vocation to define strategies of development able to ensure more and more sustainable processes of socio-economic and environmental wellbeing creation. In particular, the chapter aims to highlight the role that e-innovation plays in the activation of the mechanisms of responsible valorisation of the territorial systems with rural vocation, focusing on the actions on the excellences of these systems and on the need to aim for more effective and efficient strategies for the territorial organization based on ICTs. Moreover, it proposes a survey on two different rural systems of the Campania region, such as to indicate the difference in the relative levels of well-being and quality of life in relation to the different propensity to the use of ICTs in the territorial organization.
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Wellbeing And Territorial Systems With Rural Vocation

The global economic crisis has required a special commitment to the territories: to become a system rather than a sum of interests and forces, sharing common goals and actions aimed to increase general well-being (Cesaretti and Misso, 2012). But what is the well-being and how to measure it? On the economic front, the debate is very heated, prompting many statisticians, economists and political leaders to reflect on all those aspects, not only of economic nature, affecting the social life: this in order to avoid that stagnation in the growth or decrease in the levels of quality of life could generate mechanisms of revenge that reduce tolerance, equity, social mobility, undermining the very foundations of democracy (Friedman, 2006; Sen, 2000).

So the moral value of economic growth, or rather, of its decline has called territorial systems to testify on their ability to provide well-being and especially to establish, today, the pillars for the sustainability of future well-being.

In this respect, it should be noted that GDP does not interpret the well-being of a population, and this is anachronistic in a historical phase of globalization in which the economies of the different territorial systems of the world are integrating, while the fates of regions often with differential very high in terms of historical legacy, political, cultural heritage, social systems and equipment of natural resources and landscapes join up. Even if GDP is a very important indicator of economic growth, it has been losing its role as a factor of orientation of the policies needed to meet future challenges, as unable to interpret perfectly the progress regarding other aspects of quality of life and which substantially are related to social, territorial and environmental matters.

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