MLA
Guido, Gianluigi, et al. "When Is a Duck Not a Duck? When It Is a Euro! Trust-Based Marketing Communications in Virtual Communities." Virtual Technologies: Concepts, Methodologies, Tools, and Applications, edited by Jerzy Kisielnicki, IGI Global, 2008, pp. 680-702. https://doi.org/10.4018/978-1-59904-955-7.ch043
APA
Guido, G., Prete, M. I., & D’Ettorre, R. (2008). When Is a Duck Not a Duck? When It Is a Euro! Trust-Based Marketing Communications in Virtual Communities. In J. Kisielnicki (Ed.), Virtual Technologies: Concepts, Methodologies, Tools, and Applications (pp. 680-702). IGI Global. https://doi.org/10.4018/978-1-59904-955-7.ch043
Chicago
Guido, Gianluigi, M. Irene Prete, and Rosa D’Ettorre. "When Is a Duck Not a Duck? When It Is a Euro! Trust-Based Marketing Communications in Virtual Communities." In Virtual Technologies: Concepts, Methodologies, Tools, and Applications, edited by Jerzy Kisielnicki, 680-702. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-955-7.ch043
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