According to the National Sample Survey Organization (NSSO), not more than 14% of business establishments are run by female entrepreneurs in India, especially in rural areas. Entrepreneurship is not an easy step for women. It was traditionally considered as a man's bastion, but now with the due course of time, women are coming in the limelight to fulfil their aspiration as it is a fruitful opportunity where educated or illiterates can do wonders to achieve their dreams. Entrepreneurship is the state of mind which every woman has in her but has not been capitalized in India in a way it should have been. With the drastic change in modernization, people are more comfortable to accept the leading role of women in society, with some exceptions.
TopWomen Entrepreneurship: An Indian Context
Women empowerment is vital to India’s development — PM Narendra Modi.(Global Entrepreneurship Summit, 2017)
Women start their business (Still & Timms, 2000, p.3), with the goal of making a difference in society, to focus on clients, maintain good relations with them, satisfy their needs to retain them, maintain ethics in financial part, and making a social contribution, in addition to pursuing economic motives. It is a general belief in many cultures that the role of women is to build and maintain the homely affairs like fetching water, cooking, and rearing children. Since the changing of the century, the status of women in India has been altering due to growing industrialization, globalization, and social legislation. With the overwhelming confidence and awareness of education, women are shifting from the kitchen to professional activities. With an urge to do something for themselves and society, women are providing employment to housewives, illiterate and needy women. In almost all the developed countries, women are coming at par to compete with men in the business sector. Gone are the days when women used to do business in boutique, parlor, and sell homemade-pickle, jewelry, artworks etc. With the data collected from Central India, it has been found that women are also doing business in trade, electronics, animation, online games, etc. Women entrepreneurship must be molded properly with entrepreneurial traits and skills to meet the changes and challenges in the global markets and also be competent enough to sustain and strive for excellence in the entrepreneurial arena.