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The Client-Supplier eRelationship Management: A Case Study In The European B2B Office Furniture Industry

Marco Tagliavini (Università Carlo Cattaneo, Italy) and Elisa Ghiringhelli (Università Carlo Cattaneo, Italy)

EISBN13: 9781605665672|DOI: 10.4018/ijcec.2007010101

OnDemand Chapter PDF Download Download link provided immediately after order completion

Abstract

The case study describes the experience of one of the top companies operating in the business to business office forniture industry. It describes the market peculiarities and their impact on the eBusiness strategy, the different IT solutions adopted (from the improvement of the information exchange to the development of customer relationship management applications), and the future challenges and opportunities.

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The Client-Supplier eRelationship Management: A Case Study In The European B2B Office Furniture Industry

Abstract