Falling Prey to Scams: The Perils of Emotional Decision-Making in the Indian Stock Market – Retail Investor Perspective

S. Baranidharan (Presidency Business School, India)
Copyright: © 2023 |Pages: 87
EISBN13: 9798369309414|DOI: 10.4018/978-1-6684-8488-3.ch006
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Abstract

This case study focuses on Mr. Sharma, a retail investor who has been investing in the Indian stock market for the past 10 years. Recently, Mr. Sharma has been making emotional investment decisions and has fallen victim to a stock market scam. The case explores the factors that may have contributed to Mr. Sharma's emotional decision-making, such as a lack of confidence in his investment choices and external influences from media and social pressure. The case also highlights the importance of conducting proper research and analysis before making investment decisions, and the risks associated with falling victim to common types of stock market scams in India. Through this case, students can develop strategies for avoiding falling victim to stock market scams and understand the importance of building investor confidence and trust in the stock market.
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