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Quality Improvement in Real Sense or Just a Quick Fix?
Merlin Mythili Shanmugam (Rajalakshmi School of Business, India) and Sapna Popli (Institute of Management Technology Ghaziabad, India)
Copyright: © 2018
|Pages: 272EISBN13: 9781522577522|DOI: 10.4018/978-1-5225-5288-8.ch010
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Abstract
High quality education has always been an aspiration for an average Indian student and an area where every parent is willing to invest. Quality offered a differentiation opportunity to business schools, and a market opportunity to the numerous ranking, rating, certification, and accreditation bodies. Today there are statutory accreditations (NBA and NAAC), national rankings (Business World, Business Today, IMRB, People Matters), international rankings (FT QS), and international accreditations (SAQS, AACSB, EDUIS, EPAS, ACBSP, AMBA). While all of them claim to be different and serve different missions and objectives, a business school essentially adds it to their portfolio as a feather in the cap. Do these rankings, certifications, and accreditations really make a difference? Do they really improve quality of education? The case study documents a business school and its journey through quality and accreditations. The names and instances have been fictionalized. The case, however, captures the situation, challenges, and opportunities.