MLA
Ucma, Tugba, Ali Naci Karabulutand Ali Caglar Uzun. "Understanding Consumer Behavior through Mental Accounting: Evidence from Turkish Consumers." IGI Global, 2014. 1-17. Web. 22 Sep. 2024. doi:10.4018/978-1-4666-4357-4.ch001
APA
Ucma, T., Karabulut, A. N., & Uzun, A. C. (2014). Understanding Consumer Behavior through Mental Accounting: Evidence from Turkish Consumers (pp. 1-17). doi:10.4018/978-1-4666-4357-4.ch001
Chicago
Ucma, Tugba, Ali Naci Karabulutand Ali Caglar Uzun. "Understanding Consumer Behavior through Mental Accounting: Evidence from Turkish Consumers," 1-17 (2014), accessed September 22, 2024. doi:10.4018/978-1-4666-4357-4.ch001
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