The Role of Artificial Intelligence (AI) in Improving Product Development Efficiency

The Role of Artificial Intelligence (AI) in Improving Product Development Efficiency

Cagla Ozen, Zehra Mine Tas
DOI: 10.4018/978-1-6684-9576-6.ch016
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Abstract

When examining domestic and foreign literature, surprisingly, very few studies examining the effects of AI on product efficiency have been observed in the domestic literature. Therefore, this study aims to contribute to domestic literature by focusing on the effects AI on product development efficiency. When the studies in foreign literature are examined, it is seen that AI increases the efficiency in product development, data analysis, management, control, and supply process. The overall result of this study shows that AI, which plays an important role in the design of high scalable algorithms that analyze complex and large-scale data, increases the efficiency of product development from the production process to supply chains.
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Method

In the context of examining “The Role of Artificial Intelligence in Enhancing Efficiency in Product Development,” the research approach encompassed an exploration of the multifaceted dimensions inherent in integrating AI into the product development landscape. Through a systematic analysis of various sources, including academic journals, industry reports, and technological databases, a comprehensive understanding of AI's impact on improving product development efficiency was garnered. Key aspects such as AI-driven predictive modeling, automated quality control, and data-driven decision-making were scrutinized. By synergizing these insights, this chapter aims to shed light on how AI's infusion into product development processes has led to accelerated iteration cycles, reduced resource wastage, and ultimately, heightened overall efficiency.

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