Amandeep Singh

Amandeep Singh

Amandeep Singh has done BIT MBA PhD and he is also UGC-NET qualified. Currently, he is working as Professor Chitkara Business School, Chitkara University, Punjab, India. He is having more than 14 years of teaching experience. He has served as Dean / Principal in various reputed Universities and colleges. He has published 28 research papers in various journals and conferences. He has also chaired many National and International Conferences. He is on the editorial board for 3 International Journals. He was awarded as the Best Teacher in 2008.

Publications

Pattern of PBIB Design Having Higher Associated Class by Juxtapositions in Association Matrices
Gurinder Pal Singh, Amandeep Singh. © 2024. 10 pages.
This chapter represents two new series of partially balanced incomplete block (PBIB) designs. Association matrices based on incidence relation of vertices of a bi-partite graph...
Optimizing Augmented Reality and Virtual Reality for Customer Engagement
Rohit Bansal, Gunjan Shukla, Arjun Gupta, Amandeep Singh, Nishita Pruthi. © 2023. 12 pages.
Technological developments have advanced significantly. Augmented reality and virtual reality are emerging technologies and rapidly gaining popularity. Augmented reality combines...
Role of Sensory Marketing in Millennials' Online Food Aggregator Consumption Patterns: A Brand Equity Study
Amrinder Singh, Amandeep Singh, Geetika Madaan, Murat Unanoglu. © 2023. 14 pages.
Due to the advanced technology knowledge, millennials are currently heralded as the generation that will change the world. The substantial change in millennials' eating...
Impact of Customer Segmentation and Customer Loyalty With Reference to Big Data
Devesh Bathla, Raina Ahuja, Amandeep Singh. © 2023. 8 pages.
Today, the businesses and market are all about data. So, this research work is focusing on performing segmentation analysis on customers and how important it is for a brand to...
The Impact of Social Marketing on SMEs in India: A Theoretical Perspective
Amandeep Singh, Amrinder Singh. © 2023. 8 pages.
The impact of social media can be seen everywhere. Now the success of a business depends upon how successfully it is able to handle its social media marketing. It is a new...
Flipping the Indian HEI Classroom Based on Technology
Amandeep Singh, Jyoti Verma, Gagandeep Kaur. © 2023. 11 pages.
Flipping the classroom serves as a foundation to foster self-learning in the student. This study aims to explore the benefits and challenges of implementing the flipped classroom...
To Study the Service Gap Between Customer Perceptions and Expectations in Services Provided by Cab Aggregators
Amandeep Singh, Devesh Bathla, Amrinder Singh. © 2023. 16 pages.
The most important objective of service quality is the retention of the customer to provide repeatability of services through customer satisfaction. Since customer perceptions...
Location Based Analysis of the Service Gap Between Customer Perceptions and Expectations in the Services Provided by Cab Aggregators
Amandeep Singh, Chanchal Wadhawan, Reena Rani. © 2023. 25 pages.
The most important objective of service quality is the retention of the customer to provide repeatability of services through customer satisfaction, which becomes more important...
Location-Based Green Banking Initiatives: A Review in HDFC and ICICI Banks of India
Reena Rani, Kirti Sharma, James Kanda, Chanchal Wadhawan, Amandeep Singh. © 2023. 11 pages.
The present world is without a doubt known for globalization and industrialization, yet human life is at this point encountering circumstances given standard to shame. Currently...
A Globetrotter to the Future of Marketing: Metaverse
Reepu Reepu, Sanjay Taneja, Ercan Ozen, Amandeep Singh. © 2023. 11 pages.
A novel chance to expand reach and interact with others in a virtual environment exists thanks to the metaverse, a new and developing technology. Businesses have a lot of...
Cultural Marketing in the Digital Era
Sanjay Taneja, Muskan Gupta, Padam Bhushan, Mukul Bhatnagar, Amandeep Singh. © 2023. 14 pages.
The practice to maintain or build relationships with various people of different cultures is defined as cultural marketing. The more meaningful the relationships are built with...
Preface
Jasmine Kaur, Priya Jindal, Amandeep Singh. © 2022. 9 pages.
This Preface is included in the book Developing Relationships, Personalization, and Data Herald in Marketing 5.0.
Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing
Amandeep Singh. © 2021. 310 pages.
The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of data analysis. The...
Blockchain Technology and Applications for Digital Marketing
Rohit Bansal, Pacha Malyadri, Amandeep Singh, Asif Pervez. © 2021. 329 pages.
Blockchain is a digital, decentralized technology that is continually growing and making quite a mark in digital marketing. Blockchain has brought a drastic change to technology...
Examining Gender Differences in the Factors Affecting Ethical Leadership: A Study of Educational Institutions
Amandeep Singh, Amandeep Kaur. © 2021. 12 pages.
This paper examines the gender differences in the statements measuring ethical leadership and to explore the factors affecting ethical leadership. The questionnaire has been...