Bình Nghiêm-Phú

Bình Nghiêm-Phú is currently an Assistant Professor at the School of Economics and Management, University of Hyogo, Japan. The majority of his research are directed toward the understanding of consumers’ perceptions and evaluations of the characteristics or images of products, services, organizations and places. He adopts the approaches of applied psychology theories to the implementation of marketing and management activities.

Publications

Images of Organic Food Products, Consumers, Makers, and Distributors: An Image Congruence Study
Images of Organic Food Products, Consumers, Makers, and Distributors: An Image Congruence Study
Bình Nghiêm-Phú, Jillian Rae Suter. © 2023. 23 pages.
Compared to the other fields of business, research on image congruence in the food business sector, particularly organic food, is relatively scarce. Previous studies could only...
Factors Affecting Customer Intentions Toward AI-Made Music: A Study With University Students in Japan
Factors Affecting Customer Intentions Toward AI-Made Music: A Study With University Students in Japan
Bình Nghiêm-Phú. © 2022. 26 pages.
The purpose of this chapter was to develop and verify a theoretical model to understand the ways that potential customers perceive and act toward AI-made products. The author...
The Projected Images of a Thrift Store Chain in Japan: A Study of Online Interview Materials
The Projected Images of a Thrift Store Chain in Japan: A Study of Online Interview Materials
Bình Nghiêm-Phú. © 2022. 18 pages.
Being thrifty and frugal has become a distinct lifestyle choice. An insightful knowledge about thrifty and frugal consumers on the demand side has been revealed by previous...
Restriction of Addictive Shopping Behavior: Toward a More Responsible Consumption
Restriction of Addictive Shopping Behavior: Toward a More Responsible Consumption
Bình Nghiêm-Phú. © 2022. 22 pages.
This study qualitatively examined the restriction process of addictive buying behaviors using information recalled by four ex-shopaholic Western women. The study identified two...
The Application of Anthropomorphism in Marketing: Implications for Green Economy in a digital world
The Application of Anthropomorphism in Marketing: Implications for Green Economy in a digital world
Bình Nghiêm-Phú, Jillian Rae Suter. © 2022. 30 pages.
From a psychological approach, brands are attached to human personality traits to make them more appealing and facilitate future consumption. Brand personality, however, cannot...
Online Food Ordering in Vietnam: An Examination of Customer Evaluations
Online Food Ordering in Vietnam: An Examination of Customer Evaluations
Bình Nghiêm-Phú, Thu Hương Kiều, Thị Thu-Trang Hoàng. © 2021. 19 pages.
This study examines Vietnamese customers' feelings and thoughts about the online food order service recently developed in the country. Through interviews of 21 female...
A Differentiation of Restaurant Types Based on Customers' Perceived Attributes: A Study in Tokyo
A Differentiation of Restaurant Types Based on Customers' Perceived Attributes: A Study in Tokyo
Bình Nghiêm-Phú, Erika DeJong Watanabe. © 2021. 20 pages.
The understanding of the differences between/among types of restaurants is important with the effective management of the involved businesses. Nonetheless, a meaningful...