Hershey, Pennsylvania
New York, New YorkBeijing, China

Bouchra Alj

Prof. Bouchra Alj is a professor and researcher in management sciences, with more than 22 years of experience, having gained international recognition through her contributions to the management of organizations, public finances and taxation. After obtaining her PhD at the Mohammed V University, Faculty of Legal, Economic and Social Sciences (FSJES) in Rabat-Agdal, she joined the Cadi Ayyad University in Marrakech before joining the Hassan II University in Casablanca, where she is currently working for the FSJES in Mohammedia. She coordinates the Accounting – Finance – Taxation course and teaches specialized modules covering bachelor’s, master’s and doctoral degrees, such as management of organizations, corporate taxation, tax audit, entrepreneurship and management science research methodology. Prof. Bouchra ALJ is also the head of a research team within the Research Laboratory in Economics, Management and Strategies of Organizations (LAREMSO), where she leads innovative research projects and supervises doctoral theses as well as graduate and master’s degree projects. Under his direction, the team explores a variety of topics related to finance, economics, management and econometrics, focusing on an interdisciplinary approach to address concrete and current issues. In addition to her academic responsibilities, Prof. Bouchra ALJ is the author of several books, including on income taxation in Morocco and management of organizations. As the Director of Publication for The Economics & Management Review ( ), a journal indexed on IMIST, she is actively contributing to the dissemination of original research, Strengthening links between Moroccan researchers and the international scientific community. She is also a member of several scientific and editorial committees for renowned academic journals. Her work as a private sector consultant allows her to integrate the latest developments in management and taxation into an international context, bridging the gap between theory and practice. Prof. Bouchra ALJ regularly publishes in national and international academic journals, and her research is presented at renowned conferences around the world. His research is oriented towards management, public finance and taxation, with a particular interest in tax psychology and tax justice. She is also co-author of articles published in English and French, thus broadening the scope of her contributions. Very active on the national and international academic scene, Prof. Bouchra ALJ is frequently invited to sit on juries and panels of national and international conferences and plays a key role in organizing and hosting seminars, seminars and study days for committed researchers. She frequently participates in scientific and project evaluation committees, thus strengthening her influence in the field of management sciences.

Publications

Transparency in AI-Assisted Management Decisions
Transparency in AI-Assisted Management Decisions
Abdelfattah Jamal, Karima Aissaoui, Lhoussaine Alla, Bouchra Alj, Badr Bentalha. © 2026. 510 pages.
The integration of artificial intelligence (AI) into organizational processes is reshaping how decisions are made, driving innovation, efficiency, and strategic adaptability. By...
AI, Transparency, and Organizational Change
AI, Transparency, and Organizational Change
Abdelfattah Jamal, Karima Aissaoui, Lhoussaine Alla, Bouchra Alj, Badr Bentalha. © 2026. 575 pages.
Artificial intelligence (AI) reshapes the way organizations operate, offering transformations across industries. However, as AI systems become more integrated into...
Utilizing Technology to Manage Territories
Utilizing Technology to Manage Territories
Lhoussaine Alla, Bouchra Alj, Badr Bentalha. © 2025. 612 pages.
The quest for attractiveness and sustainability is a pressing concern for territories in the 21st century. Cities, regions, and local communities must rethink their management...
Sustainable and Intelligent Territorial Marketing and Entrepreneurship
Sustainable and Intelligent Territorial Marketing and Entrepreneurship
Lhoussaine Alla, Bouchra Alj, Badr Bentalha. © 2025. 556 pages.
Sustainable and intelligent territorial marketing and entrepreneurship represent a transformative approach to economic growth while preserving historical and environmental...
Modeling and Profiling Taxpayer Behavior and Compliance
Modeling and Profiling Taxpayer Behavior and Compliance
Bouchra Alj, Lhoussaine Alla, Badr Bentalha. © 2025. 438 pages.
In a society where there is mounting pressure on public finances, exacerbated by recurring economic crises, the issue of tax compliance becomes a significant topic of discussion...
Digital Marketing and Territorial Attractiveness of Innovative Entrepreneurship: Exploratory Qualitative Study
Digital Marketing and Territorial Attractiveness of Innovative Entrepreneurship: Exploratory Qualitative Study
Chaimaa Laoute, Mourad Aarabe, Nouhaila Ben Khizzou, Lhoussaine Alla, Bouchra Alj, Ahmed Benjelloun. © 2025. 36 pages.
In order to meet the challenges of globalisation and enhance the attractiveness of their territories, local and regional players need to adopt innovative territorial approaches...