Brent Smith

Dr. Brent Smith is Associate Professor of Marketing, Interim Associate Director of the Pedro Arrupe Center for Business Ethics, and Director of Fellowships at Saint Joseph's University in Philadelphia, PA. His areas of expertise include marketing strategy, marketing ethics, marketing analytics, global business, and cross-cultural engagement. He has developed several teaching innovations, including the "Five Creatures Lesson," a novel paradigm for competing effectively in business and industry. Dr. Smith's research focuses on the role of culture in marketing ethics, marketing channels, sales management, and leadership. His work appears in various scholarly outlets, such as Psychology & Marketing, Journal of Business Ethics, Journal of Marketing Channels, Advances in International Management, Marketing Education Review, and Journal of Business-to-Business Marketing.

Publications

Mission-Driven Approaches in Modern Business Education
Brent Smith. © 2019. 400 pages.
In a globalized world, it is essential for business courses to adapt to the current economic climate by integrating cross-cultural and transnational approaches while remaining...
Data-Driven Readability Assessments of Jesuit Business Schools' Mission Statements
Brent Smith. © 2019. 31 pages.
In this chapter, the author provides quantitative readability assessments of mission statements belonging to collegiate business schools and programs within the Association of...
Marketing Reflections for Our Reform and Reset
Brent Smith. © 2019. 6 pages.
From time to time, we marketers should reflect upon what we have done for the world and to the world. We should examine the paradigms, practices, and broader impacts that have...
Global Perspectives on Contemporary Marketing Education
Brent Smith, Amiram Porath. © 2016. 293 pages.
A successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills and knowledge of...
Nature and Geography: Tragic Voids within Marketing Textbooks and the External Business Environment
Brent Smith. © 2016. 18 pages.
This chapter considers the appropriateness and importance of including the natural environment (i.e., nature and geography) as part of the external business environment featured...
Privileges and Problems of Female Sex Tourism: Exploring Intersections of Culture, Commodification, and Consumption of Foreign Romance
Brent Smith. © 2015. 24 pages.
This chapter provides an exploration of female sex tourism, or romance tourism, a global consumer phenomenon that has evolved over several decades. Amidst forward strides in...