Global Perspectives on Contemporary Marketing Education

Global Perspectives on Contemporary Marketing Education

Brent Smith (Saint Joseph's University, USA) and Amiram Porath (AmiPorCon Ltd, Israel)
Release Date: March, 2016|Copyright: © 2016 |Pages: 293
DOI: 10.4018/978-1-4666-9784-3
ISBN13: 9781466697843|ISBN10: 1466697849|EISBN13: 9781466697850
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Description & Coverage
Description:

A successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills and knowledge of how to remain competitive in the global market. As companies compete for international standing, the value of marketing professionals with well-rounded experience, exposure, and education has skyrocketed.

Global Perspectives on Contemporary Marketing Education addresses this need by considering the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace. This book will be invaluable to marketing or business students and educators, business professionals, and business school administrators.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Diversity
  • Ethics
  • Heuristic Thinking
  • Marketing Education
  • Marketing Pedagogy
  • Mission-Based Marketing
  • Multicultural Education
  • Strategic Marketing
  • Sustainability
Reviews and Testimonials

Marketing professors and professionals from the US, Europe, Asia, Israel, and Mexico present 15 chapters on marking education around the world. They discuss teaching a global markets course, the mismatch between undergraduate marketing courses and employers' requirements in Portugal, advanced marketing education in the US undertaken by students from developing countries, the importance of including the natural environment in marketing textbooks, and more.

– ProtoView Reviews
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Editor Biographies
Dr. Brent Smith is Associate Professor of Marketing, Interim Associate Director of the Pedro Arrupe Center for Business Ethics, and Director of Fellowships at Saint Joseph's University in Philadelphia, PA. His areas of expertise include marketing strategy, marketing ethics, marketing analytics, global business, and cross-cultural engagement. He has developed several teaching innovations, including the "Five Creatures Lesson," a novel paradigm for competing effectively in business and industry. Dr. Smith's research focuses on the role of culture in marketing ethics, marketing channels, sales management, and leadership. His work appears in various scholarly outlets, such as Psychology & Marketing, Journal of Business Ethics, Journal of Marketing Channels, Advances in International Management, Marketing Education Review, and Journal of Business-to-Business Marketing.
Amiram Porath is an expert at Innovation. He published his first book in 2010 regarding collaborative research between industry and public research organizations. He published several chapters in other books as well as co-edited special issues and written several articles. He advises the Chief Scientist of Israel regarding collaborative research programs. He also advises other public bodies with a focus on environmental technologies. He has been an evaluator of European research programs since FP7 regarding bringing new firms and technologies to the market.
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