Brock Dubbels

Brock Dubbels specializes in user experience, user research, and assessment. He helped create the GScale Game Development and Testing Laboratory at McMaster University, and is currently in the Department of Psychology Neuroscience & Behaviour. He has worked as a Fulbright Scholar at the Norwegian Institute of Science and Technology; at Xerox PARC and Oracle, and as a research associate at the Center for Cognitive Science at the University of Minnesota. His specialties include user research, user experience, and software project management. He teaches course work on user experience research. games and cognition, and how learning research can improve game design for return on investment (ROI). He is the founder and principal learning architect at www.vgalt.com for design, production, usability assessment and evaluation of learning systems and games.He is also the founder of the HammerTownCoderDojo.org, an organization providing free programming instruction to children, and is the Editor in Chief of the International Journal of Games and Computer Mediated Simulations. He currently on the UXPA-MN board and facilitates the UXPA Mentorship program.

Publications

Preface
Brock Dubbels. © 2019. 10 pages.
This Preface is included in the book Exploring the Cognitive, Social, Cultural, and Psychological Aspects of Gaming and Simulations.
Transforming Gaming and Computer Simulation Technologies across Industries
Brock Dubbels. © 2017. 297 pages.
In recent years, digital technologies have become more ubiquitous and integrated into everyday life. While once reserved mostly for personal uses, video games and similar...
Gamification, Serious Games, Ludic Simulation, and other Contentious Categories
Brock Dubbels. © 2013. 19 pages.
This paper provides a conceptual framework for gamification, ludic simulations, and serious games. Central to this framework is the spectrum of design that differentiates work...
Cognitive Ethnography: A Methodology for Measure and Analysis of Learning for Game Studies
Brock Dubbels. © 2011. 11 pages.
This paper describes cognitive ethnography as a method of choice for game studies, multimedia learning, professional development, leisure studies, and activities where context is...
Designing Learning Activities for Sustained Engagement: Four Social Learning Theories Coded and Folded into Principals for Instructional Design through Phenomenological Interview and Discourse Analysis.
Brock Dubbels. © 2011. 28 pages.
The experience of a successful adolescent learner will be described from the student’s perspective about learning the video game Dance Dance Revolution (DDR) through selected...
International Journal of Gaming and Computer-Mediated Simulations (IJGCMS)
William Bart. Est. 2009.
The International Journal of Gaming and Computer-Mediated Simulations (IJGCMS) is a peer-reviewed, international journal devoted to the theoretical and empirical understanding of...
Dance Dance Education and Rites of Passage
Brock Dubbels. © 2009. 27 pages.
The experience of a successful adolescent learner will be described from the student’s perspective about learning the video game Dance Dance Revolution (DDR) through selected...