Geetika Jain is currently working as Assistant Professor at Faculty of Management Studies, Amity University, Noida, India. She has received her PhD from Dr APJ Abdul Kalam Technical University, Lucknow, (Previously known as UP Technical University, Lucknow) India, MBA in Management from IBS, Hyderabad and B. Tech. degree in Electrical Engineering from Kurukshetra University, Kurukshetra. She has worked in GE- Fleet solutions, IMRS, LINTAS previously. Her research interests include e-commerce, online marketing, and social media marketing. She has published papers in National and International Journals including Scopus and ABDC indexed papers.